[App Store Moon Young -soo reporter] The first report card was released after the launch of the Korean game 'Black Desert Mobile', which entered the Chinese market. It is noteworthy that it will lead to further sales increase, with the evaluation of a hot reaction rather than originally expected.
According to the mobile index on the 27th, the Black Desert Mobile was ranked 29th in the Apple App Store in China. The game, which was officially released at 8:00 am on the 26th, ranked 75th in Apple App Store sales in five hours and 52nd after 8 hours. Considering that the Black Desert Mobile was ranked No. 1 in the Apple App Store after one hour of China's launch, it is a rather unfortunate sales indicator. As a result, Pearl Abyss stock price dropped by nearly 10% in the early stages.
There is no analysis that we should not judge everything as a sales indicator on the first day. Unlike other games, the Black Desert Mobile did not provide pre -downloads, and the traffic will begin in earnest from the next day, such as holding 'Fantasy Adventure Night', a large -scale launch party on the 26th.
Kim Jin -gu, a researcher at Kiwoom Securities, said, "It is reasonable to use traffic as the main indicator of investment judgment after the launch of the launch standard, and if special variables such as server inspection are acted, it should be reflected in addition." In the case of the pre -download download, it started 36 hours before the launch, and it took 16 hours since its launch. ”
The game industry is watching when the Black Desert Mobile will enter the top 10 of the Apple App Store in China. This is because you need to enter the rankings to expect 3 billion won in sales. The fact that the new version of the new version is limited in China is a good thing in the Black Desert Mobile.
Kim So -hye, a researcher at Hanwha Investment & Securities, said, “Unlike the Korean version of the Korean and Japanese versions, the BM (profit model) that suits the localization and the reminged points that have not existed before is limited. "We believe that the traffic indicators are likely to be more likely to be upward," he said.
In fact, the Black Desert Mobile, which was released in China, is noticeable that the billing elements are highlighted compared to the Korean server. Unlike Korea, which can use the auction house, which is a basic goods in the game, the Chinese server is traded as a paid goods 'Black Pearl', and item such as 'Totem', which was a high billing content on the Korean server, was provided from the time of opening.. In order to attract the attention of Chinese gamers, the company also introduced the new class 'Goku' concept, which was not introduced by Korea and Global Server.
Choi Seo -won, Director of China, Pearl Abyss Black Desert Mobile, said, “Most Korean games that have succeeded in the big market are based on PCs. I will do my best to operate service so that I can get it. ”
Black Desert Mobile, meanwhile, is a large multi -scale -based role -playing game (MMORPG) that reinterprets the PC online game 'Black Desert' as a mobile. The number of global cumulative downloads exceeded 36 million. The Chinese Pan Lake was issued in June 2021, and China's local services were co -published by Tencent and I Dream Sky. The game was ranked No. 1 in the game player award, 'The most anticipated game of the year' and the tap tap reservation ranked by the user of the Chinese game site '17173'.
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